WHY DO CUSTOMERS NEVER RETURN?In order to understand why customers stop shopping at your store, you first have to identify your customers and track their shopping habits. With the Points to Partners program, you are able to do this quickly and immediately.
Once a customer is determined to have quit shopping at your store, how do you get him or her back?
What if each month the store manager or owner personally called each lost customer and asked why?
CUSTOMER COMMUNICATIONSYour customer's receipt is a valuable tool. With the Points to Partners Program, you can even relay personal messages to your customers. View the sample receipt below:
MESSAGING FLEXIBILITYOn your customer's receipt, you have complete messaging flexibility.
On instant wins, the prizes can be any value or item you choose. Winners can be selected based on number of card swipes per location or group of locations, and through random database selection.
Threshold marketing can be based on any data item captured, such as cumulative number of trips, if multiple locations were shopped at, dollars spent, gallons purchased, time of day, day of week, and specific item purchase performance (with promotion ID).
Charitable contributions are possible through customer donated points, membership performances or organization group cards.
The possibilities are endless. We currently have three lines of 40 characters available for customer-specific messaging.
INCREASE TRANSACTIONSBased on accumulated data, you can raise customer spending or the amount of visits per week. Examples below are based on a Convenience Store scenario:
RECOGNIZE YOUR BEST CUSTOMERSRecognize your top 20 customers each month and offer them a special reward. Examples:
GAMES BOOST SALESMost stores have participated in some type of game or giveaway over the years with varying degrees of success. Most games require printed game pieces, collector cards or special punches.
Should you decide a game would boost sales or generate additional traffic, it can all be done at very little cost through your card program.
MARKETING TO NON-PROFIT GROUPSSchools, Churches and Youth Groups (Boy Scouts, Soccer Teams, Little League) are always looking for ways to raise needed money.
Most stores are asked for donations by everyone. Who does the store choose to refuse and possibly alienate? Be proactive and solicit all the above groups to participate in your charity program.
THE VALUE OF CROSS MARKETINGA primary goal of every card program is to establish reasons for a customer to use the card on every visit. The card must be perceived as valuable to the customer. To achieve this goal, cross marketing is a great tool.
Other businesses can participate on the same card loyalty program, where the customer earns points at your store and the pharmacy, laundry, their favorite restaurant, movie theaters, or supermarket.
Or, other businesses can recognize the program participants with a discount or bonus just for showing the card.